Who is Ross Liggett?
Ross Liggett is Vice President of Data at Noteefy, where he leads data strategy, the Noteefy Insights analytics platform and customer intelligence. Golf Inc. ranked him No. 25 on its 2026 Most Powerful People in Golf list, matching his 2025 ranking.
Ross Liggett spent years running golf courses before he started building tools for the people who run them. Now Golf Inc. has ranked him No. 25 on its 2026 Most Powerful People in Golf list, the same spot he held in 2025.
He's been the operator in the room
Before he worked in data, Ross was a multi-course operator working at two of the industry's largest management companies. He knows what Monday morning looks like: a tee sheet report, a POS export, a marketing dashboard, and nobody with time to put them together.
He built a platform to fix that. Earlier this year, Noteefy acquired it, and it's now Noteefy Insights, running alongside Noteefy's demand tools at more than 1,500 golf courses. As our Vice President of Data, Ross leads the data strategy and analytics behind it.
What Golf Inc. called out
Golf Inc. pointed to three areas Ross focused on this year:
- AI
- Bringing scattered course data together in one place
- How golfers find and book courses online
Those three threads are highly connected. Golfers are discovering courses through search and AI assistants, and the operators who can see their own demand clearly are the ones ready to respond, especially the ones leaning into the efficiencies of AI adoption.
What it means for your course
Golf courses have mountains of data, so course operators need a better way to connect them together. They need to see what they already have in one place and act on it, whether that's pricing, staffing or where the next marketing dollar goes. That's the work Ross leads at Noteefy and feeds into the work of Noteefy Studio.
Congrats, Ross. We're proud to have you on the team.
See what your demand data is telling you with Noteefy Insights. Read the full list in the November/December 2026 issue of Golf Inc.
