The Courses at Watters Creek

The Club

The Courses at Watters Creek serves the Collin County golf market from Plano, Texas, drawing players from Richardson, McKinney, Frisco, The Colony, and the broader Dallas metro area. The operation runs on ForeUp and serves a primarily middle-age demographic that expects the same level of communication they get from every other service business they use.

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The Challenge: Right System, Wrong Dependency

For years, Watters Creek had a volunteer call the tee sheet every Wednesday, confirming Friday through Sunday reservations. Live phone calls with a personal touch. Jeff made sure whoever made the calls had the right disposition for it.

Golfers appreciated the reminder, and it surfaced short groups and cancellations early enough to do something about them. But it depended entirely on having the right person available at the right time, and it only covered the weekend window.

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The Solution: Noteefy Confirm Replaces Volunteer Calls, and Waitlist and AI Pro Shop Assistance Add Greater Value

The Courses at Watters Creek went live with Noteefy in fall 2025 on their ForeUp Tee Sheet. The implementation was straightforward. Confirm launched immediately, automating what the volunteer had been doing manually and extending it across the full tee sheet, seven days a week. Waitlist launched alongside it, and the AI Pro Shop Assistant was added as part of the core platform.

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The Results: First Season at Watters Creek

The Director of Golf came in to replace a volunteer. He got a confirmation platform, a waitlist that has generated nearly $20,000 in recovered revenue, and an AI assistant that works the overnight shift. His assessment after a full season.