Noteefy Acquires Metolius Golf, Creating Golf’s First Unified Demand and Revenue Intelligence Platform

Together, Noteefy and Metolius now power roughly 1,500 golf courses. The combined platform pairs Noteefy's demand optimization tools, which fill tee sheets and recapture unsold inventory, with Metolius's intelligence layer to give operators one system for demand and revenue management.

‍

Golfer Demand Optimization Meets AI-Powered Course Data Intelligence

Despite golfers spending over $37 billion per year on 550 million rounds of golf played, according to the National Golf Foundation, Golf course operators have historically managed forecasting, demand insights, and operational performance manually in separate systems, with key reports taking weeks to prepare per property.

This problem has particularly challenged Multi-Course Operators where tee sheet data sits fragmented and lagging in one platform, website and marketing may be in another, and waitlist demand is in a third. Revenue trends, weather benchmarking, merchandising insights, and marketing attribution live in spreadsheets, or nowhere at all.

The result is that most courses still make forecasting, pricing, staffing, and marketing decisions based on gut feel and last year’s numbers.

Metolius’ data platform solves this headache by aggregating critical operational data from each course’s point-of-sale, tee sheet, accounting, CRM, email, and advertising systems into a unified cloud data warehouse.

The platform provides automated daily reporting on rounds mix, aggregated multi-course view on revenue pace, sales forecasts, and proprietary weather-adjusted performance benchmarks that correlate hour-by-hour weather patterns with rounds and revenue

Combined with Noteefy data, operators gain something that hasn’t existed in golf: the ability to see demand before it converts, compare it against how the business is actually performing in real time, and act on AI-powered recommendations.

For years we managed course forecasting and performance manually, region by region and property by property.  Metolius turned our fragmented data sources into a real-time, portfolio-wide source of truth for every decision-maker in the company. Combined with AI and embedded into our support model, it's become the operational backbone for how we run our courses. Together with Noteefy, which we use for demand management, we are excited to see the continued impact this platform can make for our 60+ course portfolio.
‍
- John Pugliese, CEO of Landscapes Unlimited & Landscapes Golf Management

‍

Industry Veteran Ross Liggett Joins Noteefy as VP of Data

As part of the acquisition, Metolius founder Ross Liggett will join Noteefy as Vice President of Data, leading the company’s data strategy, analytics platform, and customer intelligence capabilities. Liggett will work directly with golf course operators to help them unlock the value of their data and translate it into revenue growth.

Liggett is among the golf industry’s foremost experts on cloud-based technology, digital marketing, and artificial intelligence. In 2025, he was named No. 25 on Golf Inc. Magazine’s Most Powerful People in Golf list. Before founding Metolius, Liggett started his career in golf operations and later served as a marketing, sales, and technology executive for several national multi-course operators.

‍

“We're thrilled to welcome Ross and Metolius to Noteefy. Few people have both the technology and revenue management experience that Ross brings, and that combination uniquely positions our team to help operators turn new technology like AI into real revenue. We're only in the early stages of what this makes possible."
‍
- Jake Gordon, CEO and Co-Founder of Noteefy

‍

AI-Enabled, Embedded Decision-Making for Every Operator

The combined platform introduces AI-enabled analytics that are embedded directly into the operator’s daily workflow. Rather than requiring course managers to log into a separate business intelligence tool and interpret the data themselves, the system delivers agentic, context-aware insights where operators are already working.

“Operators are busier than ever and simply don’t have time to spend consolidating and interpreting data coming from dozens of systems across their operation. Our data model and AI handle that work, flagging anomalies, answering questions in plain English, and recommending the exact revenue, staffing, and marketing moves that drive results. And it gets smarter with every round. Combined with Noteefy, the decision-to-action system that once belonged only to the biggest enterprises now belongs to every operator." - Ross Liggett, Founder of Metolius Golf

The AI layer learns from each course’s unique data patterns and improves over time, giving independent operators and small management groups access to the same caliber of decision-support tools previously available only to the largest hospitality enterprises.

‍

The Combined Platform

Noteefy’s existing product suite helps operators maximize tee time utilization, optimize direct revenue, and elevate the guest experience. The platform includes automated tee time demand management (Waitlist), which sends real-time alerts to golfers when preferred tee times open up due to cancellations. Booking confirmation and no-show reduction (Confirm) automates golfer engagement and frees up inventory that would otherwise go unsold. The AI Pro Shop Assistant handles routine golfer inquiries 24/7, giving pro shop staff hours back each day. Lead Management, launched in partnership with destination resort properties including Kohler and Streamsong, captures and converts resort booking inquiries through AI-powered insights.

Metolius adds a data intelligence layer that includes automated daily revenue and rounds reporting, sales pace and forecasting for memberships, outings, and banquets, merchandising insights by product, vendor, and customer, and proprietary machine learning-powered weather benchmarking.

‍

Market Context

The acquisition comes as the golf industry continues to experience sustained demand growth. According to the National Golf Foundation, golf courses generated $37.1 billion in revenue in 2023, the most on record. The number of on-course golfers in the U.S. reached 28.1 million in 2024, the most since 2008, and total rounds played have exceeded 500 million in three of the past four years. Yet the industry still loses more than $1 billion annually in revenue from unfilled cancellations and no-shows. Most operators lack the technology infrastructure to capture and act on that demand efficiently.

The hotel and restaurant industries made the shift to revenue management and demand platforms years ago. Golf is now at a similar inflection point, and the combined Noteefy-Metolius platform is designed to meet that moment.

‍

About Noteefy

Noteefy is the leading demand and revenue management platform for the golf industry. Purpose-built for course operators, Noteefy helps optimize tee time utilization, optimize direct revenue, and elevate the guest experience. By transforming workflows into a unified system for managing real-time demand, Noteefy empowers operators to unlock the full value of every tee time. Founded in 2023 by Jake Gordon and Dathan Wong, Noteefy is trusted by over 1,000 golf courses globally, including 80 of Golfweek’s Top 200 Resorts and 9 of the top 12 multi-course operators. The company is backed by Full In Partners, Powerhouse Capital, Teamworthy Ventures, Phoenix Capital Ventures, PerotJain, and a syndicate of industry veterans across golf, travel, and hospitality. For more information, visit noteefy.com.

About Metolius Golf

Founded in 2020 by Ross Liggett and Eric Flynn, Metolius Golf is a cloud-based data and marketing technology company serving golf courses and private clubs. Metolius’s platform integrates with leading POS, tee sheet, accounting, and marketing systems to deliver automated revenue reporting, weather-adjusted performance benchmarking, and AI-powered operational intelligence. The company is headquartered in Fort Collins, Colorado.

‍