Case Study

Kiva Dunes Golf Club

How Kiva Dunes Golf Club went from playing 75% of what was booked to 95%, recovered $78,000 in a single season, and stopped relying on one person sending notifications by hand
95%
Tee Sheet Utilization
$78,000
Total Economic Impact
414
Rounds Recaptured

The Club

Kiva Dunes is a championship links-style layout on the Alabama Gulf Coast, one of the most highly regarded public courses in the Southeast. The course books tee times 120 days in advance and runs strong volume year-round, with a tee sheet that reflects genuine demand from both destination golfers and locals who know the layout well.

The Challenge: Manual Fixes for a Leaky Tee Sheet

If you have managed a busy tee sheet, you know the problem: golfers book, life happens, and they do not always show up, or they show up short. At Kiva Dunes, this was happening at scale. The course was executing roughly 75 cents of every booked dollar, with the rest walking out the door as no-shows, short shows, and unfilled cancellations.

The Solution: Automated From 120 Days Out to the 1st Tee

Kiva Dunes deployed Noteefy’s core three products: Waitlist, Confirm, and the AI Pro Shop Assistant. The implementation was exactly what a busy course needs: Noteefy handles it all.

The Results: $78,000 Impact and Metrics Still Climbing

Before Noteefy, Kiva Dune was executing roughly 75 cents of every booked dollar. After deployment, that number climbed to 95 cents of every dollar. This is not a marginal improvment, it is a structural change to how the business operates.

"Prior to Noteefy, I would manually send out our 48-hour notice of a tee time, and that you need to make any changes by the end of the day."
- David Watson, Head Golf Professional • Kiva Dunes Golf Club
Tee Sheet
Lightspeed
Location
Gulf Shores, Alabama
Course Type
Resort

The Waitlist has helped us recapture approximately $30,000 in green fees this year alone, and it was something we weren’t even looking for. Noteefy has had a total impact of approximately $78,000 to our bottom line. We used to play about 75% of what was booked. We now play about 95%.

David Watson
Head Golf Professional