Golf's Billion Dollar No Show Problem

Noteefy and Metolius Golf analyzed nearly 500 golf courses and 14 million tee times from 2024 and found an average no-show rate of 8.6%, worth $1.2 billion in green fee revenue industry-wide and $1.6 billion when ancillary spend is included. In this on-demand webinar, National Golf Foundation's David Lurance, Landscapes Golf Management's Scott Wellman, Palm Beach County's Eric Arbor, and Metolius Golf's Ross Liggett break down the data and the policies and technology already reducing it.

Who's on the panel

• Jake Gordon, Co-Founder & CEO, Noteefy
• David Lurance, Chief Research Officer, National Golf Foundation
• Scot Wellman, Director of Marketing & Revenue Management, Landscapes Golf Management (60+ courses)
• Eric Arbor, Palm Beach County Parks and Recreation (4 courses)
• Ross Liggett, Founder, Metolius Golf; VP of Data, Noteefy

What's Inside

1. The industry-wide picture. NGF's latest data on golf's growth, capacity pressure, and why that makes no-shows more costly than ever.
2. The real numbers. How Metolius Golf's analysis of 14 million tee times isolates the true, weather-adjusted cost at the course level.
3. What operators are actually doing. Real cancellation policy and credit card practices from Palm Beach County and a 60-plus course portfolio at Landscapes Golf Management.
4. New technology in action. Early results from Noteefy Confirm's automated reminders, including a 28% no-show drop in the first three weeks of a live pilot.

Most operators can feel that no-shows are a problem. Few have the data to put a number on it or a plan to fix it. This panel brings together the research side (NGF), the data side (Metolius Golf), and two operators actually running the policy and technology changes, from a 4-course municipal system to a 60-plus course management company.