Keeping the Bull Run Going

Golf has been on a historic run, rounds and revenue are still tracking ahead of pre-2020 levels, and course financial health is the strongest it's been in over a decade. But in this conversation between Noteefy, Lightspeed, and Ron Jaworski Golf, the panel makes the case that the easy growth is starting to plateau, and that the next phase of the business depends less on riding outside tailwinds like COVID, professional golf's biggest storylines, and the explosion of golf content online, and more on what operators actually control: retention, protecting perishable tee-sheet inventory from no-shows, and delivering a customer experience that starts before a golfer ever steps on the course and continues well after they leave.

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Your Speakers

• Jake Gordon — Co-Founder & CEO, Noteefy
• Ross Liggett — VP of Data, Noteefy
• Matt Welliver — Director of Customer and Strategy, Lightspeed Golf
• Steve Marini — Director of Operations, Ron Jaworski Golf

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What You'll Learn

• Why retention, not acquisition, is the next real growth lever for golf courses, and what it actually costs to replace the "free" golfers the industry has relied on for years
• How protecting perishable tee-sheet inventory from no-shows can recover meaningful rounds, and what operators are already doing about it
• Why customer experience before and after the round, not just conditions on it, is becoming the biggest driver of whether golfers come back