This Golf Inc case study demonstrates how Bally's Golf Links at Ferry Point accelerated revenue by $232,000+ in 2024, while enhancing the golfer experience using Noteefy.
For the Golf Inc case study PDF, click here.
Based in the heart of the Bronx with dramatic views of the Manhattan skyline, East River, and Whitestone & Throggs Neck Bridges sits Bally’s Golf Links at Ferry Point - the 18-hole, Jack Nicklaus Signature Design course. The layout is New York City's premier golfing destination and is ranked among the Top 3 Public-access courses in New York State.
In Fall 2023, Bally's corporation took over the lease and operation and had immediate plans to continue to deliver an outstanding golfer experience, while growing the business.
With a course of this desirability, however - golfers looking to play Ferry Point struggled at times to be able to and available tee times in high demand times, such as on weekend mornings. At the same time, cancellations within 48 hours regularly occurred, resulting in perished inventory that could have otherwise been filled.
"With a course at the caliber and demand of Bally's Golf Links at Ferry Point - we strive to deliver an outstanding booking and playing experience for all golfers. We understood that finding available tee times within a golfer's preferred window could be difficult at times, and that cancellations would still regularly occur." - Brian A. Crowell, PGA General Manager of Bally's Golf Links at Ferry Point. To solve this, Crowell began looking for solutions.
That’s when he discovered Noteefy , a cutting edge, automated waitlist and demand management tool. Noteefy allows golfers to subscribe to real-time alerts about tee time availability at Bally's Golf Links, directly connecting supply and demand when cancellations occur.
Noteefy Delivered Immediate Results with a Seamless Implementation
Noteefy stepped in as the perfect solution, automating the entire process. Because golfers could get real time availability alerts in a personalized way, they no longer had to rely on calling the pro shop to and an open spot. Instead, it was like every golfer had their own tee time assistant.
After integrating Noteefy, the results were immediate. Golfers loved the convenience of being notified when a tee time opened up, and the course quickly started capturing previously lost revenue. In just 6 months, Bally's Golf Links at Ferry Point had recaptured over $232,000+ in additional tee time revenue. There was also a reduction in phone calls, giving staff more time to focus on customer service and improving the golfer experience.
Over 425 reservations and 1000+ tee times were successfully generated from Noteefy rebooking a cancelation or tee time being released. 100% of the revenue went back to Bally's Links at Ferry Point.
The ability to instantly match available tee times with eager players has resulted in a significant financial boost to fund other new and exciting projects. With Noteefy, Bally's Golf Links at Ferry Point continues to enhance the player experience while ensuring their course operates at peak profitability. This success story demonstrates how leveraging technology like Noteefy can solve operational challenges and unlock new revenue streams for public golf courses.
Interested in learning more about how you can capture future demand data at your facility? Reply to this email or reach out today: Noteefy.
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