This week, GOLF.com covered the founding story of Noteefy - and how the startup was born from a golfer frustration with accessing public tee times during COVID. In less than two years, Noteefy has gone from “idea” to technology helping over 500 golf courses drive improved revenue, efficiency, and customer experience from their tee sheets.
Read today: Golf courses have a tee time problem. This startup is helping to solve it
Here is a segment from the article.
Despite booming demand for tee times, tee sheet capacity wasn’t really the problem; after all, if he waited long enough and searched hard enough, a spot on a tee sheet would usually open up somewhere around the city. The problem was the hassle and the inefficiency, which led courses to lose revenue and golfers to lose their minds.
“The process was way too manual,” Gordon says. “It was also impossible to know real-time inventory at all the different courses. And then on the other side, you had these courses that were getting hundreds of calls that they couldn’t answer and no way to get those golfers on a waiting list to fill those last-minute cancellations.”
The solution, he determined, was to make access more equitable by building a digital tee time assistant that could match real-time supply and demand. The instant a slot opened, the system would send golfers an automatic alert. And if nothing was available at their target course, the system would clue them in to openings at other nearby properties.
For inspiration, Gordon and Wong looked to Open Table and Resy, which have alert functions to inform diners of availability, and online travel services like Google Flights and Expedia, which sync up customers with air carrier inventory.
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This email is part of the Revenue Alert newsletter series: Here we summarize the best ideas, strategies, and insights in the world of golf course operations and revenue management. If you are looking for fresh tactics from some of the industry’s best leaders to grow your course or portfolio’s profitability, this is for you.
To learn more about Noteefy, the #1 tee time automation and demand platform in golf, check it out here: Noteefy, or email contact@noteefy.app. Noteefy is trusted by over 500 courses to improve the golfer experience and course revenue.