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Golf course operators have been hearing it for years: “The phones never stop ringing.” Every day, staff juggle tee time bookings, policy questions, and endless calls that could have been answered in seconds, if only the information was easier to access.
That’s why we built the Noteefy AI Pro Shop Assistant — a generative AI-powered product designed specifically for golf, giving golfers instant, accurate answers about tee times, amenities, course conditions, and more, all without picking up the phone.
The AI assistant will help operators:
- Reduce routine questions into the pro shop
- Provide golfers a 24/7 pro shop assistant to address their questions
- Provide service in any language
- Free up pro shop staff time on the phone to focus on high value guests on the course
- Recapture revenue lost to missed and abondoned calls
Solving the “Call Volume Problem”
TheNational Golf Foundation (NGF) is currently examining golf facility phone traffic and initial findings are that golf shops handle around 50 calls per day on average with many facilities seeing double or triple that during peak season. Many of the questions are routine inquiries about tee times, rates, and policies.
These repetitive, time-consuming inquiries add up — costing operators time, labor, and missed revenue opportunities. The AI Pro Shop Assistant handles these questions instantly, using each course’s unique inputs and documentation, tee sheet availability and more to respond in real time.
A New Chapter for Golf Operations
For decades, technology in golf lagged behind other industries. The internet transformed how golfers booked tee times. Mobile apps brought on-the-go convenience. And now, AI is the next technology platform reshaping how courses engage players and run operations.
“Similar to the introduction of mobile as a platform, and the internet before it, we believe AI will make a meaningful impact on the way golfers interact with the course,” says Jake Gordon, CEO of Noteefy. “Our AI Pro Shop Assistant is the first step in bringing that future to life — instantly answering questions, saving staff time, and ensuring golfers can book with confidence.”
Scaling Across the Industry
American Golf, one of the largest multi-course operators in the U.S., will deploy the Noteefy AI Pro Shop Assistant portfolio wide.
“At American Golf, we’re always looking to elevate the golfer experience while improving operational efficiency,” says Rick Crowder, VP of Revenue. “The AI Assistant lets us serve golfers 24/7, reduce inbound calls, and give our staff more time to maximize tee time availability.”
Beyond a Chatbot — Part of a Bigger Platform
Unlike generic chat tools, the AI Pro ShopAssistant is fully integrated with the Noteefy demand and revenue management platform — already trusted by over 900 courses to:
- Reduce no-shows
- Fill cancelled slots in minutes
- Capture future demand
- Boost revenue with minimal lift for staff
- Increase golfer loyalty
The AI Pro Shop Assistant is included at no additional cost for current Noteefy subscribers, making it even easier to bring 24/7 service to your golfers.
By adding AI to the mix, Noteefy turns golf course websites into always-on digital concierges that work as hard as your best employee without the overtime.
See It In Action
On August 28, 2025 at 9:30 AM PT, we’re hosting Future of AI in GolfManagement: What Operators Need to Know to Capitalize on this Moment — alive session featuring industry leaders, insights from the NGF, lessons from AI adoption in restaurants, and a full demo of the AI Pro Shop Assistant.
The future of golf course operations is here — and it’s answering calls before they’re even made.
Read the full release here
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