When a group of golfers on the tee sheet “short shows” or “no shows” for a booked tee time, it might seem like a minor inconvenience for the operator. After all, that’s only one slot may or may not be otherwise filled. But add up the short shows and no-shows over an entire season and across the nearly 16,000 golf courses in the United States, and the negative financial impact is massive.
Noteefy and Metolius Golf analyzed more than 10 million rounds across 500-plus golf courses in 2024, finding that 9% of all tee times go unused due to no-shows, resulting in excess of $1.2 billion in lost green fees annually for the industry. The actual percent is expected to be much higher, because the 9% of no shows are only when the operators took the action of registering the no-show in the tee sheet, which can happen less frequently.
Factor in ancillary golfer spend in retail and food and beverage (F&B), and the median course operator in the U.S. is missing out on roughly $150,000 in total annual revenue—per course that should have otherwise been captured.
The good news? There are proven tee sheet policies and technology tools that can dramatically reduce these losses.
On Thursday, February 13th at 1PM EST, you are invited to join industry experts as they share real-world insights and strategies to curb no-shows for 2025 and beyond.
Speakers include:
- David Lorentz, Chief Research Officer, NGF
- Scot Wellman, Director of Marketing & Revenue, Landscapes Golf Management
- Eric Garber, Parks Coordinator, Palm Beach County
- Jake Gordon, CEO, Noteefy
- Ross Ligget, CEO, Metolius Golf
Space is limited, and spots are going fast. Don’t miss out on the chance to learn how you can protect and grow your facility’s bottom line with the right policies and technology.
Know someone else from your team that may be interested? Feel free to forward!
Have any questions? Feel free to reach out to jake@noteefy.app
See you on February 13th!
.avif)
