“We see the demand technology as a win across the board for our various loyalty and cardholder programs. It’s also become a valuable tool for improving first impressions—especially during phone calls when guests can’t find an available tee time. Rather than repeatedly saying we’re fully booked, we’re able to guide them to the waitlist as a proactive alternative.”

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Being able to demonstrate that we are in fact utilizing the latest technology to help serve golfer satisfaction is very important to the people who sign my check. This service shows that we are constantly looking for ways to improve customer satisfaction. It just so happens that this is also a huge win on the revenue side too, which makes the people above me really happy.

"Our members and guests will now enjoy the ultimate convenience of personalized tee time notifications, allowing them to spend more time on the course and less time planning."