Bally’s Golf Links at Ferry Point
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Based in the heart of the Bronx with dramatic views of the Manhattan skyline, East River, and the Whitestone & Throggs Neck Bridges sits Bally’s Golf Links at Ferry Point—an 18-hole, Jack Nicklaus Signature Design course. Bally’s Golf Links has hosted Professional Tour events and offers Tour-quality conditions for customers on a daily basis. Ranked among the Top 3 public-access courses in New York State, it’s considered New York City’s premier golfing destination.
In Fall 2023, Bally’s Corporation took over management of the course with immediate plans to elevate the golfer experience and drive business growth.
Despite the course’s prestige, golfers looking to play at Ferry Point often struggled to secure tee times during peak periods—especially on weekend mornings. Meanwhile, last-minute cancellations within 48 hours were common, resulting in perished inventory and lost revenue opportunities.
“With a course at the caliber and demand of Bally’s Golf Links at Ferry Point, we strive to deliver an outstanding booking and playing experience for all golfers. We understood that finding available tee times within a golfer’s preferred window could be difficult at times, and that cancellations would still regularly occur,” said Brian A. Crowell, PGA, General Manager of Bally’s Golf Links at Ferry Point.
To solve this challenge, Crowell began exploring innovative solutions—and that’s when he discovered Noteefy, a cutting-edge, automated waitlist and demand management tool. Noteefy allows golfers to subscribe to real-time alerts about tee time availability at specific courses and times, directly connecting supply with demand when cancellations occur.
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“Noteefy made it easier for golfers to find tee times at Bally’s Golf Links, while ensuring all cancellations get filled. Thousands of golfers have used the product in the first year, making a meaningful impact to the revenue and customer satisfaction of our course.”
