Simi Hills

Running a busy public golf course means balancing operational efficiency with providing an outstanding golfer experience. For Simi Hills Golf Course in Ventura County, 2022 brought some familiar headaches—last-minute cancellations leaving valuable tee times unfilled, and an overload of calls to the pro shop, pulling staff away from other priorities. Despite record demand, these issues were causing lost revenue and a frustrating experience for both golfers and staff.

“We had a real challenge with last-minute cancellations. It was frustrating for golfers who couldn't get a tee time, and for us, it meant losing revenue on unbooked slots. At the same time, our pro shop was fielding call after call from golfers checking if any spots had opened up,” explained Brian Reed, General Manager at Simi Hills for over 20 years.

To solve this, Reed began looking for solutions. That’s when he discovered Noteefy, a cutting-edge, automated waitlist and demand management tool. Noteefy allows golfers to subscribe to real-time alerts about tee time availability at Simi Hills, directly connecting supply and demand when cancellations occur.

Noteefy stepped in as the perfect solution, automating the entire process. Because golfers could get real-time availability alerts in a personalized way, they no longer had to rely on calling the pro shop to find an open spot. Instead, it was like every golfer had their own tee time assistant.

With staff seeing the phone calls plummeting, they were freed up to spend more time with customers and enhancing their experience.

Noteefy Delivered Immediate Results with a Seamless Implementation

This automated system ensured that Simi Hills could instantly fill spots that would have otherwise gone unbooked. The result? A streamlined process that increased revenue and significantly reduced the burden on the pro shop staff.

Over 1,400 reservations and 3,600+ tee times were successfully generated from Noteefy rebooking a cancellation or tee time being released. 100% of the revenue went back to Simi Hills.

After integrating Noteefy, the results were immediate. Golfers loved the convenience of being notified when a tee time opened up, and the course quickly started capturing previously lost revenue. In just 10 months, Simi Hills had recaptured over $225,000 in additional tee time revenue. On top of that, the pro shop saw a 30% reduction in phone calls, giving staff more time to focus on customer service and improving the golfer experience.

The ability to instantly match available tee times with eager players has resulted in a significant financial boost to fund other new and exciting projects. With Noteefy, Simi Hills continues to enhance the player experience while ensuring their course operates at peak profitability. This success story demonstrates how leveraging technology like Noteefy can solve operational challenges and unlock new revenue streams for public golf courses.

Analytics provided to Simi Hills from Noteefy include the days between a cancellation refilled and the actual tee time date.

Watch full interview here: https://www.youtube.com/watch?v=1w1bJ465RFA