Sugar Creek Country Club
OVERVIEW
Like many private clubs, Sugar Creek faced a familiar but increasingly costly challenge: strong demand, limited inventory, and a tee sheet that wasn’t being utilized to its full potential. Despite high membership engagement, the club was hovering around 65%utilization at peak times and struggling with the ripple effects, member frustration, booking inefficiencies, and staff tied to constant phone calls.
Sugar Creek partnered with Noteefy to modernize the member booking experience, reduce operational friction, and create a more efficient, equitable system for tee time access. The results were immediate, felt across the membership, staff, and revenue performance.
THE CHALLENGE: DELIVERING A BETTER PATH TO THE TEE SHEET
At Sugar Creek, demand for prime tee times has always been strong but the path to securing those times wasn’t matching the elevated experience the club strives to deliver. Despite high engagement, peak utilization settled around 65%, leaving members who wanted to play without a clear or dependable way to access openings.
The process placed the burden on golfers: cancel at the right moment, check the sheet at the right moment, and hope to catch a last-minute opportunity. It also placed a heavy load on the golf shop, where the phone rang constantly with availability questions.
For a club focused on service, efficiency, and fairness, it became clear that the booking experience needed to evolve. A more intuitive, member-centered system was essential.
WHY SUGAR CREEK CHOSE NOTEEFY
After evaluating potential solutions,Sugar Creek selected Noteefy because the platform directly addressed their top priorities:
Implementation:Seamless for Staff & Members
Sugar Creek described the onboarding process as:
“Seamless! The entire onboarding process was well thought out and for our members it is very user friendly.” Jim Stickels, PGA, Director of Golf, Sugar Creek Country Club
Within days, members were using the platform without training, and the staff saw immediate relief from inbound phone volume.
THE NOTEEFY EXPERIENCE: A “TEE TIME ASSISTANT” FOR MEMBERS
The most transformative change occurred in the member experience. Set-It-and-Forget-It Access
“Our members feel like they finally have a true tee time assistant. Many don’t even bother refreshing the sheet anymore, they just wait for Noteefy to notify them.”
The club’s 50+ age group adopted Noteefy “incredibly fast,” appreciating the ease of setting reminders and receiving openings automatically.
“This truly is a great platform for private clubs. Instantly increased staff service levels and customer satisfaction!”
“Seamless! The entire onboarding process was well thought out and for our
members it is very user friendly.”
