"Our biggest complaint since our renovation has been that 'I can never get a tee time at Braemar.' Staff and management would hear that constantly. Our real benefit was from customer satisfaction not necessarily revenue. We were able to offer our detractors an avenue to make tee times when they say it is impossible to make a tee time at Braemar."

The need to fill our unused tee times starts with golfers informing us of their intentions should their plans change. We are encouraged by how our golf community has embraced our changes, as the results are providing more access, which was our first priority.

It was time for us to move into the information era...Noteefy was a main catalyst for automating waitlist and confirmation processes initially. Now we use their newest products to truly understand the details in our business and make decisions that are data-based. A simple spreadsheet or call sheet just couldn’t get that done. And the time saved from removing the manual processes has been substantial.

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