When we launched the Noteefy AI Pro Shop Assistant last year, the goal was simple: give golfers instant, accurate answers about tee times, amenities, and course policies without tying up your staff on the phone. Hundreds of courses adopted it. Call volume dropped. Golfers got faster service.
But we are always looking to improve for operators and golfers…
Today, we’re rolling out a major upgrade to the AI Pro Shop Assistant, one that makes it meaningfully faster, smarter, and more reliable for your golfers. We also rebuilt the entire underlying architecture, setting the stage for the next generation of AI-powered tools across the Noteefy platform.
What's Different Now
Smarter Responses, Powered by Better Models
The assistant now runs on newer, more capable AI models. In practice, that means more accurate answers to the kinds of questions golfers actually ask: booking policies, rain check rules, cart fees, dress code, event availability, and more. The AI is better at understanding context and giving direct, helpful responses the first time.
Real-Time Conversations
Golfers can now watch responses appear in real time as they’re being written….no more waiting for a full answer to load. And if a response isn’t heading in the right direction, users can interrupt and redirect the conversation. The experience feels more natural, more responsive, and a lot less like talking to a machine!
Follow-Ups That Actually Deliver
One of the most common pieces of feedback we heard was about follow-up loops: a golfer would say “yes, tell me more,” now, when a golfer asks to go deeper on a topic, the assistant now provides a real, substantive answer.
Fresher, More Accurate Course Information
We overhauled how the assistant gathers and organizes information from your course’s website. The improvements include:
- A new indexing framework that structures website data more intelligently, giving the AI better context for every answer.
- 50% less raw data collected —but organized far more effectively. Less noise, more signal.
- Automatic cleanup of outdated content, so golfers always get information that reflects the current state of your facility—not last season’s hours or old event listings.
Why This Update Matters Beyond Chat
The most significant part of this release is something golfers won’t see directly: the powerful AI infrastructure that will continue to be pushed throughout our platform.
It is our commitment to always be delivery best in class product, so we are excited about this update! As AI continues to reshape how golfers interact with courses from booking to on-property experiences—this foundation positions Noteefy to move quickly and deliver capabilities that don’t exist in the industry today.
The Future of AI in Golf Is Just Getting Started
Similar to the introduction of mobile as a platform, and the internet before it, AI is reshaping how golfers interact with the course. The AI Pro Shop Assistant is a key part of that evolution and with this upgrade, it’s now meaningfully better at doing what it was built to do: answer questions instantly, reduce call volume, and free up your staff to focus on the golfers standing in front of them.
Want to see the upgraded AI Pro Shop Assistant in action? Request a demo
.png)