The Latest Golf Industry Insights

One year, 208,971 conversations: what golfers actually want from your website, and whether they're getting it.

Clicks, impressions, and cost per click don't tell you if anyone showed up at the first tee. Here's what a real marketing conversion looks like for a golf course operator, and what it takes to connect your ad spend to actual rounds and revenue.

To better understand performance when it comes to your tee sheet and maximizing its utilization, a newer metric is becoming the North Star: RevPAR, or Revenue per Available Round.

Here's how unified data, weather-adjusted metrics, and AI-assisted analytics are giving operators the same revenue management discipline that transformed hotels three decades ago.

Celebrity and influencer content is the single largest, cheapest top-of-funnel marketing engine golf has ever had, and it is converting into rounds.

The State of Technology Adoption in U.S. Golf from Downgrain Labs and Noteefy analyzes adoption patterns across green fee tiers, ownership structures, and geographies to surface where the industry stands today and where the real opportunities lie.

Tee sheet utilization measures how much of your available inventory is actually being booked. Here is what the number means, why most courses underestimate the gap, and what operators are doing to close it.

The courses that win on loyalty in 2026 won't be the ones with the cheapest twilight rates.

The courses that win on loyalty in 2026 won't be the ones with the cheapest twilight rates.