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Explore best practices, new trends, and proven tactics for maximizing golfer satisfaction at your course.

Featured Articles

Noteefy Acquires Metolius Golf, Creating Golf’s First Unified Demand and Revenue Intelligence Platform

The combined platform connects Noteefy’s demand optimization products with Metolius’s AI- powered golf course data intelligence capabilities, delivering an all-in-one revenue platform to 1,500 golf courses

Golfer Engagement

Does YouTube and Celebrity Golf Actually Fill Tee Sheets? Yes, and Here Is the Proof

Celebrity and influencer content is the single largest, cheapest top-of-funnel marketing engine golf has ever had, and it is converting into rounds.

Golfer Engagement

Why the Future of Booking Golf Will Be Like Booking a Flight

The courses that win on loyalty in 2026 won't be the ones with the cheapest twilight rates.

Revenue Optimization

Golf's Customer Data Gap: You Know Player 1. What About Players 2, 3, and 4?

This is golf’s version of what the hotel industry calls the “invisible guest” problem.

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Revenue Optimization

6 Ways AI Can Drive More Revenue to Your Golf Course

Artificial intelligence (AI) is rapidly transforming the golf industry by helping courses optimize operations, improve the golfer experience, and drive revenue.

October 7, 2024

Course Operations

Why Operators Should Play Their Competition’s Courses: Lessons from Brian Reed’s Year of Research

Understanding what other competitive courses are doing—both well and not so well— can help operators identify new opportunities to differentiate offerings.

August 28, 2024

Revenue Optimization

The Multi-Million Dollar Impact of Tee Time Cancellations

While demand remains strong, unfilled cancellations are costing course operators millions

August 22, 2024

Revenue Optimization

Three Strategies to Enhance Your Golf Course Brand

Three golf management executives offer strategies to improve your course brand

Course Operations

Top Four Biggest Mistakes Golf Course Revenue Managers Make in 2024

Golf revenue and operations leaders share thoughts on the most common mistakes holding courses back from optimizing top line.